In order to get the most amount of knowledge about film trailers I am going to study the props used, location, costume, music and also the editing. Completing the research on these will hopefully give me ideas on the things that i will need to apply into my own film trailer whilst also considering the results of my questionnaire.
I am firstly going to look at Harry Potter especially the most recent one as i feel that the fantasy conventions are stronger than the earlier ones in the series. Harry Potter is also a very popular series based on the novels written by J.K Rowling and Distributed by Warner Bros. The series consists of eight fantasy films beginning with the Philosopher’s Stone (2001) and culminating with Harry Potter and the Deathly Hallows Part 2 (2011). The film franchise is produced by David Heyman, starring Daniel Radcliffe, Rupert Grint and Emma Watson as the three leads.
The Trailer isnt that long but includes everything that I would expect from the fantasy genre and a successful film trailer such as the sudden introduction to attract the spectator’s attention, clips, captions that you have to read and dramatic music. I personally like the music as it supports the quieter parts of the trailer.
The conventions of the fantasy genre mostly surround the use of exaggerated costumes, mystical monsters and the supernatural. The clothing worn by Harry Potter is quite modern. Throughout the trailer he is wearing tatty jeans, a grey coloured T-shirt, a hoody and a brown jacket that appears to have holes in. This shows the journey that he has been on but the robes and the uniform is what we best recognise for Harry Potter.
Being based on the magic of wizards and witches, the props play an important part in the series. Wands, and broomsticks are regularly seen during the trailer when other characters are seen riding on them during the war at Hogwarts school.
After the introduction a regular element in a Harry Potter trailer is the Warner Bros. Pictures logo which shows the audience who distributed it. Starting as a long shot the logo gets closer and closer to the screen pulling you in and then it becomes a more close up shot. The gloomy and dark background blends in with the logo to make it more part of the film.
After looking at this existing trailer I am already receiving some kind of idea of what I would like to put into my own.