Poster Analysis

All posts tagged Poster Analysis

Media Coursework Research- Analysis of film poster 3

Published September 28, 2011 by Shanice Butler A2 Media Studies

Before I begin my analysis here is a brief over view of the film I am looking at. Pirates of the Caribbean is a popular Fantasy adventure franchise directed by Gore Verbinski and Rob Marshall and then produced by Jerry Bruckheimer. They follow the adventures of Captain Jack Sparrow (Johnny Depp) and many other characters including Will Turner (Orlando Bloom), Elizabeth Swan (Keira Knightly) and Captain Barbossa played by Geoffrey Rush. The films started with their first release on the big screen in 2003 with Pirates of the Caribbean: The Curse of the Black Pearl. After the success of the first film, Walt Disney Picture revealed that a trilogy was in the works.

This is very different compared to the other posters as they seem to use the same mystical theme but Pirates of the Caribbean being based on the sea and the many pirate characters,  is a very adventure based fantasy. There are other parts of the fantasy genre that fit in with this film such as the make-believe creatures like the Mermaids who play a key part in the fourth installment of the film. Firstly the title appears on a long piece of parchment or paper with the well know logo of the skull and the crossed swords. The logo has an instant link to the main character because of the bandana and the beads as it is what he wears in the film. The other thing I have noticed apart from the actors that appear at the top is the date the film is released (July 7th & May) which is written in red so it is easy to see and stands out to catch the audience’s attention.

This is one of the more earliest Pirates of the Caribbean posters featuring the much  loved original characters. There is a lot going on in the main image near to the bottom where two ships are being destroyed by an octopus like creature. This suggests to the audience what will happen in the film . The logo on this poster shows that the design has gone through a few changes to get to the  recent one above, instead of the swords there are lit torches, showing that the creators are trying to keep the overall design in date. The title is much slimmer too with a silver colour scheme to match the metal effect and the swords. I feel that it complements the overall image and relates to what is going on in the picture. The film is called ‘On stranger tides’ so therefore being about water, the pirate ship in the background could be thought of as the strangers on the tides which also links to the facial expressions of the mermaids. These show that they are not what they seem and that they have a connection to the burning ship.

Now I have completed 3 different film poster analysis i now understand what I could possibly include on a good poster to include in my promotional package. For example the main actors/ characters as the main image and a faded scene.

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Media Coursework Research- Analysis of Film Poster 2

Published September 27, 2011 by Shanice Butler A2 Media Studies

 Avatar is a 2009 American Fantasy, Science Fiction film written and directed by James Cameron and starring Sam Worthington and Sigourney Weaver. I am going to analyse the film poster firstly by looking at the colour schemes and the typical things that you would associate as being a fantasy film.

Firstly i am going to look at the specific colour scheme that the creator has selected. Due to the characters being blue, there has been a strong use of the colour to represent the Na’vi and the main characters that appear throughout the film. Similar to the Twilight poster, Blue is a regularly used colour due to the mystical appearance it has. This then helps it to stand out on the black background. The idea of  this creates the feeling that the inhabitant of the magical world is creeping out of the darkness. The poster is quite simple yet it fulfils its purpose of enticing a much older audience yet it doesn’t really show much and I don’t think this could help towards my Ancillary piece. Further into my research I have found a detailed version of the poster including the key elements such as location, actors and props.

The location is considered as being very important as it lets the audience know the type of genre and the things they could expect from the film before they view it. The creature that appears on the front underneath the picture of the protagonists is very bird like. riding the creature is a na’vi inhabitant or even Jake (Sam Worthington). This makes us feel that it’s no ordinary bird as it is obviously bigger than the rider which causes a sudden enchanting effect on the spectator. Due to this and the heavily silhouetted trees  ,it enhances the beautiful background of the sun and another planet which creates a rather exotic fantasy world. The atmosphere is very peaceful and i wouldn’t think that war would play a role in the film but judging by the helicopters coming towards the centre of the image, it seems they are following the bird. The title ‘Avatar’ is again a silver/blue colour so it still matches the theme and it creates an illusion that it is coming of the page. In my opinion I think that this poster will be more successful but more basic designs have a better influence as it is encouraging you to go and watch it.

I will still need to investigate further into the Fantasy genre so I can incorporate the ideas into my own coursework. I really like the use of shadow which makes it seem it is leaking in from the hidden  to the real world setting, drawing the audience in.

Media Research: Analysis of Film Poster

Published September 22, 2011 by Shanice Butler A2 Media Studies

After deciding  the genre I might use which is fantasy, I am going to analyse a series of  promotional film posters, trailers and Movie magazines which features particular films in that genre so it can give me a clear idea of the things it requires such as the key elements Mise-en-scene. I will also focus on the positioning of the main characters on the front of the print options plus the things that make the film fit to that genre.

My first film poster I am going to look at is the Twilight Saga. It is a romantic, Fantasy based on a forbidden love between a human Protagonist (Bella) and a Vampire (Edward Cullen).Twilight was adapted into a film by Summit Entertainment and was directed by Catherine Hardwicke.The movie was released in theaters in the United states on November 21, 2008

Starting with the original Twilight film in the series, the poster seems to be quite basic and contains a typical image of the two characters. You can can definitely understand there is a connection between these people due to the way they are embracing and how Edward is looking over her to show he has control over her in the movie. The title  Twilight is a very mystical  name and relates to the time of the day,suggesting that “something” is going begin and then therefore develops throughout the four movies. The tagline at the top is a direct approach to the audience, making us think about what this could relate to and brings about the fantasy genre as no one can obviously live forever.

The special effects that have been incorporated in to the design is the eye colour and vibrance of Edward. He has been presented in the spot light to show he has a key role and that he is not what he appears to be. The eye colour could have been created in two ways contact lenses or special effects where it is just changed during the editing.

Compared to the first film’s poster, New moon has decided to take a different colour scheme which is more sepia. the clothing also reflects this change as the three main characters are dressed in browns and grey colours. I have particularly noticed the clothing Bella and Jacob are wearing are fairly similar where Edward’s is more dark which suggests the mystery that is also presented in the background because of the creepy forest. The film name’s font has followed the same theme to the previous one although using a different colour palette. ‘New Moon’ is quite mystical sounding and when you think of the moon it suggests that due to  the  extra character in the poster and the forest there will be some introduction to werewolves.