Finally I am going to analyse the last Film Trailer which is The Chronicles of Narnia. It is a film series based on the books by C.S. Lewis produced by Walden Media, with Walt Disney Pictures for the first two movies and 20th Century Fox for the third and fourth. The first film in the series, The Lion, the Witch, and the Wardrobe, was released in 2006. In 2008 a sequel, Prince Caspian, was released and in 2011, The Voyage of the Dawn Treader
was released, completing the Pevensie Trilogy. A fourth film, The Magician’s Nephew (film) is planned for 2013. So far, the series has grossed at $1,164,662,685.
from my opinion I think that the setting along with the clothing worn is the most important as it is the first thing audiences notice in a film trailer and it also shows them what type of genre it is based on. Even though the costumes are from the 40’s they are fairly basic particularly at the beginning where the children are seen wearing smart shirts, braces, grey trousers ,skirts and flowery tea dresses. Lucy the youngest is wearing this because it emphasises that she is less grown up and shows the innocence of her character and imaginative side of her. Then the big fur coats that they have taken from the wardrobe means that it is cold and compliments the winter feel of the land. The White Witch’s gown lives up to her title, she is dressed in a big white dress with a snowy fur jacket and a tall crown. The crown looks like long icicles which keeps to the cold theme suggesting that she has the most power in the film and she has cold and horrible feelings towards the Narnians. When the trailer begins the location of the first part of the film and key prop is introduced. As the name of the title hasn’t been revealed yet, the big house usually means that it is going to be scary but then it switches to the image of the wardrobe, in a dark room changing the spectator’s idea. The Wardrobe is most significant as it is part of the title and the audiences who have read the book or already heard of the story will realise what the film could be about. The trailer contains key clips of the battle seen where they are using swords and bow and arrows to defeat their enemy.
The sounds and music is quite tense and it slowly builds up to the more big events in the trailer such as the battle scene and when Aslan comes out of his tent. It starts with a few sounds and then finally it gets more dramatic which will attract audiences as they have become emotionally attached to the film. I like films that also use this technique aswell as the use of a well-known soundtrack which could be recognised for that film and therefore will gain awareness and hopefully more viewers.
Analysing these film trailers has given me plenty more ideas than what I started out with. I will hopefully add these in so it is exciting to watch and will encourage my target audience to watch it.