Film Trailer Analysis

All posts tagged Film Trailer Analysis

Media Coursework Research- Analysis of Film Trailer 3

Published October 5, 2011 by Shanice Butler A2 Media Studies

Finally I am going to analyse the last Film Trailer which is The Chronicles of Narnia. It is a film series based on the books by C.S. Lewis produced by Walden Media, with Walt Disney Pictures for the first two movies and 20th Century Fox for the third and fourth. The first film in the series, The Lion, the Witch, and the Wardrobe, was released in 2006. In 2008 a sequel, Prince Caspian, was released and in 2011, The Voyage of the Dawn Treader
was released, completing the Pevensie Trilogy. A fourth film, The Magician’s Nephew (film) is planned for 2013. So far, the series has grossed at $1,164,662,685.

from my opinion I think that the setting along with the clothing worn is the most important as it is the first thing audiences notice in a film trailer and it also shows them what type of  genre it is based on. Even though the costumes are from the 40’s they are fairly basic  particularly at the beginning where the children are seen wearing smart shirts, braces, grey trousers ,skirts and flowery tea dresses. Lucy the youngest is wearing this because it emphasises that she is less grown up and shows the innocence of her character and imaginative side of her. Then the big fur coats that they have taken from the wardrobe means that it is cold and compliments the winter feel of the land. The White Witch’s gown lives up to her title, she is dressed in a big white dress with a snowy fur jacket and a tall crown. The crown looks like long icicles which keeps to the cold theme suggesting that she has the most power in the film and she has cold and horrible feelings towards the Narnians. When the trailer begins the location of the first part of the film and  key prop is introduced. As the name of the title hasn’t been revealed yet, the big house usually means that it is going to be scary but then it switches to the image of the wardrobe, in a dark room changing the spectator’s idea. The Wardrobe is most significant as it is part of the title and the audiences who have read the book or already heard of the story will realise what the film could be about. The trailer contains key clips of the battle seen where they are using swords and bow and arrows to defeat their enemy.

The sounds and music is quite tense and it slowly builds up to the more big events in the trailer such as the battle scene and when Aslan comes out of his tent. It starts with a few sounds and then finally it gets more dramatic which will attract audiences as they have become emotionally attached to the film. I like films that also use this technique aswell as the use of a well-known soundtrack which could be recognised for that film and therefore will gain awareness and hopefully more viewers.

Analysing these film trailers has given me plenty more ideas than what I started out with. I will hopefully add these in so it is exciting to watch and will encourage my target audience to watch it.

Media Coursework Research- Analysis of Film Trailer 2

Published October 1, 2011 by Shanice Butler A2 Media Studies

My next Film Trailer that im going to look at is Stardust. Stardust is a 2007 fantasy film from Paramount Pictures, directed by Matthew Vaughn. The film is based on Neil Gaiman’s novel of the same name and stars an ensemble cast including Charlie Cox, Ben Barnes, Michelle Pfeiffer, Claire Danes, Sienna Miller, Mark Strong, Rupert Everett, Ricky Gervais, David Walliams, Nathaniel Parker, Peter O’Toole, David Kelly, Robert De Niro, Mark Heap and Henry Cavill. Narration is by Ian McKellen. Judging by the amount of  big well know stars that are in the film, there was no wonder why it was a big success. Source: http://en.wikipedia.org/wiki/Stardust_(2007_film)

First of all the trailer is just over 2 minutes long and contains many props, costumes and special effects that i would associate with this genre. The trailer dives straight into its first clip which includes a conversation between the protagonist and a girl. He explains that he will get her the star that  has fallen showing that he is setting the story line and gives us an idea of what the film is going to be about.  The  clothing worn is quite historic as it is not what people would wear nowadays. In the movie still the four characters are wearing long jackets which appear to be made out of a luxurious fabric suggesting that they are rich or maybe even royalty. The colours are dull apart from Rupert Everett but it seems to represent each of them such as Mark Strong’s character is wearing black, showing the spectator that he will be the evil, powerful one out of the brothers. The use of this comes in handy to help us identify who the good and bad people will be.

The special effects that are within the film are a significant factor to any fantasy because it allows the director to create unrealistic things such as the green fire that is surrounding the witch and the shooting star.  There are also special make-up effects present throughout the trailer like the older and more wrinkled faces of the witches which might have been created using a face mask making the actresses appear like hagged old women. They also perform with their back arched forward to help make their characters.

I think this particular film trailer along with the previous analysis has provided me with a clear ideology of what I would like to achieve. It might be a lot more difficult for me to create floods of light to show magic and explosions but I will have to have a better play around with premier pro when it comes to actually producing my own.

Media Coursework Research- Analysis of Film Trailers

Published September 29, 2011 by Shanice Butler A2 Media Studies

In order to get the most amount of knowledge about film trailers I am going to study the props used, location, costume, music and also the editing. Completing the research on these will hopefully give me ideas on the things that i will need to apply into my own film trailer whilst also considering the results of my questionnaire.

I am firstly going to look at Harry Potter especially the most recent one as i feel that the fantasy conventions are stronger than the earlier ones in the series. Harry Potter is also a very popular series based on the novels written by J.K Rowling and Distributed by Warner Bros. The series consists of eight fantasy films beginning with the Philosopher’s Stone (2001) and culminating with Harry Potter and the Deathly Hallows Part 2 (2011). The film franchise is produced by David Heyman, starring Daniel Radcliffe, Rupert Grint and Emma Watson as the three leads.

The Trailer isnt that long but includes everything that I would expect from the fantasy genre and a successful film trailer such as the sudden introduction to attract the spectator’s attention, clips, captions that you have to read and dramatic music. I personally like the music as it supports the quieter parts of the trailer.

The conventions of the fantasy genre mostly surround the use of exaggerated costumes, mystical monsters and the supernatural. The clothing worn by Harry Potter is quite modern. Throughout the trailer he is wearing tatty jeans, a grey coloured T-shirt, a hoody and a brown jacket that appears to have holes in. This shows the journey that he has been on but the robes and the uniform is what we best recognise for Harry Potter.

Being based on the magic of wizards and witches, the props play an important part in the series. Wands, and broomsticks are regularly seen during the trailer when other characters are seen riding on them during the war at Hogwarts school.

After the introduction a regular element in a Harry Potter trailer is the Warner Bros. Pictures logo which shows the audience who distributed it. Starting as a long shot the logo gets closer and closer to the screen pulling you in and then it becomes a more close up shot. The gloomy and dark background blends in with the logo to make it more part of the film.

After looking at this existing trailer I am already receiving some kind of idea of what I would like to put into my own.