Now I have completed all analysis on the existing film promotions I am going to look into the ideas I have on mise-en-scene, shooting/editing styles and fonts for text and titles.
Mise-en-scene is an expression used to describe the design aspects of a theatre or film production. It refers to everything you can see such as set, props, costume, actors performance and lighting and also includes the positioning or movement.
Costume: The clothing that is usually worn sometimes depend on the film because most films in the genre consist of complicated and exaggerated costumes where others are more modern. Most of the clothing will probably be dirty, ripped and sometimes blood stained due to a situation in the film where the characters have come across the villain and take part in a fight or been on a journey of some sort.
Location: The location of a film always depends on the directors own artistic vision but they sometimes have similar ideas such as the use of a make-believe land or world. Harry Potter is based on Witches, Wizards and magic so the use of a dark, mystical forest and a big castle is the primary setting which shows us that it’s a fantasy film. They are usually inhabited with unusual animals and monsters which will be difficult to create in my own. The scenery is always a breathtaking beach or winter forest and judging by the weather when I finally get to film I would like it to hopefully be sunny so I can get effective lighting.
Lighting: Whilst viewing trailers I have taken note that the lighting is sometimes quite dark with a lot of low-key lighting or bright and mystical. The Moon and Sun is a big key element in lighting when filming something that is outside as it makes things seem more mysterious and can create good shadows or silhouettes to make it more atmospheric.
Props: The items I notice in the genre are wands, broomsticks, long staffs, guns and swords that all aid in developing and giving power to a character. The more adventure sub genre would use props like this to cause harm to other characters especially when the directors incorporate a battle scene. Another item that could be considered as a prop is the use of a top hat that particular roles such as The Mad Hatter and Willy Wonka have.
Font is the set of displayable text characters in a specific style and size. The types of font and writing styles are particularly important in showing the spectator the genre or who the product is meant to be targeted at. For example if the text was a floaty or curly font you would expect it to be aimed at a more female audience or even part of the Fantasy genre where as if it was a gothic handwriting style or the letters looked like they were dripping, it would be put in the horror section due to it representing blood. Good sites with these sort of fonts instead of the typical ones you can get on Microsoft word are http://www.1001freefonts.com.
I really like the range that is available and most of them are free to download but I will need to look into more fantasy looking ones so that they suit my products.