Media Evaluation- Question 3

Published March 7, 2012 by Shanice Butler A2 Media Studies

What have you learned from your audience feedback?

I have a completed an interactive Prezi presentation for this question. The above link will connect straight to it!


Media Evaluation- Question 2

Published March 7, 2012 by Shanice Butler A2 Media Studies

How effective is the combination of your main product and ancillary texts?

Below I have created some Voki avatars using the website to answer this question as well as analysing my print pieces so far. Voki provides animated characters that when you type in your text and select the type of voice you want it to have, they can then speak it, making a fun, interactive media tool.

The film trailer I have created is linked quite well with both of the ancillary products due to the colour scheme I have applied to the text and the titles throughout the trailer which is for the purpose of making the audience more involved and will therefore make them want to see it.

Media Evaluation- Question 1

Published February 9, 2012 by Shanice Butler A2 Media Studies

­­­­­­In what ways does your media production use develop or challenge conventions of real media products.

Teaser trailers are made to make potential audiences aware of a new upcoming film and also help to generate a lot of hype to a film which is why it is a very good way of advertising as it can be seen easily by many people and is available in a range of places and on websites such as the popular site You Tube. I had to create a professional, promotional package for a new  film following a genre of your choice. This had to contain a main film teaser trailer, magazine cover and a film poster, making sure that it followed the genre conventions aswell as real products such as a particular layout, type of images and their shots. I started to get a general idea of the many products already available by researching and analysing existing trailers, posters and magazine front covers for the fantasy genres such as Empire and Entertainment magazine which I found included a lot of useful information to help me find a suitable layout. With the knowledge of all the micro features in mind, I wanted to include as many conventions as I could from the trailers I watched, along with some of my own personal ideas. When I decided to cover the fantasy genre, I researched the many sub genres including adventure and supernatural to make sure that I have a more precise direction.

In the trailer, I used a lot of high shots and close-ups to show my main character’s expressions and also represents the fact that she is alone most of the time. These are one of the many details that are found in fantasy films so I wanted to get this across successfully. Occasionally in the trailer I have treated the camera as another character, slowly creeping up behind the main heroine. This allows us to create a sense that someone else is there which can also build up the tension along with the music. The use of inter titles is probably the most common convention as through my research of existing trailers for the fantasy genre, there is limited information and is often directed straight at the audience using words like ‘you’, ‘our’  and ‘we’. My intertitle ‘Welcome to our world’ which is accompanied by a whisper makes it eerie and follows another convention where there is usually a simple voice over . The voice sounds as if it is secretive and aims for the spectator to feel satisfied with being included into the story. 

All three tasks proved difficult to do so whilst the editing was in production I worked on the two supporting pieces. As these are just as important as the main, I needed to complete them to the same standard as I would expect from a professional magazine and poster and think about my target audience carefully. The first thing I had to think about are images that I would like on my products and what they should be showing, so I organised a quick photo shoot at the same time as my filming so my actors will still be in costumes and will remain in their characters. I feel this was very effective as we managed to gain some good shots such as a dark one that shows my villain staring straight at the camera and a pretty forest scene of which I edited by adding in streams of light to make it seem more magical and reflects the genre nicely.

My Poster includes many conventions that I have seen on other posters such as the positioning of the key characters where I have a main image of the villain as it could affect the audience more because of her menacing facial expressions. I have put the title at the top rather than the bottom which is shown on my previous rough sketches, so that I could include the details at the bottom. The details help in suggesting it’s a real film poster and usually includes the director, casting, producer, film company and most importantly the actors that are appearing in the film. We wouldn’t have this on a film magazine because sometimes it is put inside the product when there is some type of review or interview.

Throughout the production process I kept comparing my magazine to others especially this Harry Potter EMPIRE example as it had a good, clear main image and that misty effect in the background.  I tried to get a similar look and found that a big dramatic headline will be effective in attracting someone to read it. I discovered that this sometimes doesn’t have to relate to the film the picture is showing. This shows that I have used real media conventions and have tried to get my product as close as possible to professional.

In conclusion I think I am glad that I didn’t meet too many of the conventions whilst working on these tasks as sometimes too many films that follow the same sort of storyline, receive reviews that suggest that it was boring. I wanted to make sure that my ideas were original yet still has the ‘Wow’ factor that you can get on other magazines.

Media Coursework Evaluation Questions

Published February 8, 2012 by Shanice Butler A2 Media Studies

To fully evaluate my Media products for the G324 Coursework I have to answer the following questions.


In what ways does your media product use, develop or challenge forms and conventions of real life media products?

Film Trailer-

Film Magazine-


How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

Media Coursework- Film Poster Final Draft

Published February 7, 2012 by Shanice Butler A2 Media Studies

After deciding to add and alter a few things on my Film Poster, here is the final draft and hopefully will be the final copy of one of the supporting pieces. I have encountered another problem that I may to resolve which is the  ‘Legend of the Autumn Stone’ title, because it is white and it blends in at the end with the background. I have experimented with different colours that I believe will go with the colour scheme but then I thought It would look mismatched and busy which might spoil it. I have also found a better font which also reflects the fantasy genre. I prefer this one to the font in the previous draft as it was far too curly and is similar to the main title. I also like how it suits the nature theme of the poster where I think it relates to the trees and the jagged shapes that I have incorporated such as the leaves that glide around the page.

One of the most important things of a film poster is to make sure it contains a lot of colour and a good key image because that is what gives the first impression of a film. If people are attracted to what they see, it will increase the amount of hype and a bigger and wider audience will want to see it.

To make the main character seem more powerful and controlling over the audience, I have added some bright white glows around her using a brush and clicked on to it a few times to make it brighter. The information that you usually see on a film poster are actors and a director so I added more text and moved it further to the bottom so it didn’t, like the title blend in with the white on the other characters clothing. Now my poster is completed, I noticed that on my film trailer draft I have included the date the film will be released in 2012 but on my poster it says November 2011. So that all my products are consistant I have had to change the date my film will come out in cinemas on the poster and while I was doing this I decided to change the font  for the text because I felt that it brought more of the genre onto it and delicate where as it was prevously quite bold which I think is also key in attracting an audience.

Media Coursework- Magazine cover Final Draft

Published February 7, 2012 by Shanice Butler A2 Media Studies

This is the final draft magazine cover I have designed to promote my film. I have made sure that I have kept to my intended colour scheme and to protect copy righted images, have taken my own original pictures of my character. Whilst I was creating my magazine cover, I realised the consistancy of the theme through my pieces was going to be hard to follow since it is set in woodland and the colours are quite bright. However I decided to incorporate a pattern that I made on Illustration that used the same colours. The developments I have made since my last draft was I added more of the stars so that it flows round the title like the leaves on the poster. I also after noticing that some covers do this I have a line under each article to seperate them. I really like at the moment the headline above the masthead because I used a tool where I draw a line and I can then type on to it. I didn’t want to include too much on to the cover as it will look far too busy and will spoil the main image.

Magazine in Production

Media Coursework- Filming Screen shots

Published January 16, 2012 by Shanice Butler A2 Media Studies

For my film trailer, I have produced the storyboards and directed the filming myself. Here are some of the main shots from my film. The first image is my main character running and is the first shot of the trailer. I have focused on the bottom half and her legs to show she is running and I thought a tracking shot would be a good way of introducing the film. For this particular section I used a tripod to ensure the followed movement was steady.

The shot below is a close up of my characters scared facial expressions. I have made this a slow shot as she walks away from the camera and as she is moving, her hair sweeps round  to make it more dramatic and gives the shot a more tense atmosphere.The next series of shots were from the same take. I decided to use a 36O degrees shot that circles the Villain and heroine from the film to suggest they will have a confrontation. To create the shot below, I layed on the ground with the camera looking up to make it look as if she is standing on top of a cliff and throwing the necklace off it. I believe this was successful as it did create a sense of her being somewhere high up and the day when I had chosen to film was fairly windy, It caused her hair to move which helped create the intended effect.